It's all started when I decided to have a child
Unexplained Infertility Hits....
I’m Ruchita — founder of Green-Beauty Co, and this brand is rooted in my personal journey through infertility, identity, and radical self-discovery.
During those painful and uncertain years of trying to conceive, I began to investigate everything — not just food, but skincare, deodorants, lip balms, body washes — all the “everyday” products I was using without a second thought. And what I found shocked me.
Where Healing Meets Heritage. For Every Hue.
The Problem I would like to solve for All
The average woman applies over 169 chemicals to her body each day — many of them toxic, unregulated, and nearly impossible to pronounce. And women of color are disproportionately exposed to even more due to targeted beauty standards and under-regulated products.
I realized that our bodies — especially during times of deep transition and vulnerability — deserve more. We deserve care that is clean, gentle, and rooted in something real.
So I went back to what I always knew but had forgotten: Ayurveda — the ancient Indian healing system I grew up with. I returned to my roots, to the slow rituals of my ancestors, to ghee, the golden fat revered in Ayurvedic tradition for its nourishing, anti-inflammatory powers.
That’s when Green-Beauty Co was born.
Our Mission
At Green-Beauty Co, our mission is to redefine personal care through the lens of Ayurveda, minimalism, and inclusivity. We create non-toxic, ghee-based personal care essentials using no more than 10 intentional ingredients — rooted in ancestral wisdom and formulated for every hue. We exist to nourish, not overwhelm; to heal, not harm; and to empower women everywhere to reclaim their rituals with simple, sustainable, and safe self-care.
Our Values
Ghee-Based, Ayurveda-Inspired Care
We’re the one of the pioneer to bring the healing power of ghee— Ayurveda’s golden elixir — into modern personal care. Unlike tallow or synthetic alternatives, ghee nourishes, soothes, and deeply restores your skin without clogging pores or causing irritation.
Non-Toxic, Minimalist Formulas
Every product is made with 10 or fewer clean, non-toxic ingredients— carefully chosen for their purpose, not for marketing fluff. No baking soda, no synthetic fragrance, no fillers. Just pure, safe beauty that lets your skin breathe.
Made for Every Hue, Every Body
Green-Beauty Co is rooted in inclusivity. We’re here for women of color, sensitive skin types, and conscious consumers who deserve products that honor their heritage, wellness journey, and individuality — without compromise.
MADE IN NORTHERN CALIFORNIA