About Us: Green-Beauty Co
At Green-Beauty Co., we believe that beauty should be pure, simple, and rooted in nature. Every product we create is inspired by the time-honored principles of Ayurveda and made with no more than 10 natural ingredients. Our goal is to offer skincare that not only nurtures your skin but also supports your overall well-being. Designed for women of every hue, our non-toxic, handcrafted products deliver safe, effective care without the hidden dangers of harmful chemicals.
Our Story:
Green-Beauty Co. was founded by Ruchita, a woman of color whose personal journey inspired a deep commitment to holistic beauty and wellness. Several years ago, Ruchita faced unexplained infertility, a deeply emotional and challenging period in her life. This experience prompted her to take a closer look at the products she used every day—only to discover that many of them, particularly those marketed to women of color, were filled with harmful chemicals like parabens, phthalates, and formaldehyde. These chemicals have been linked to hormone disruption, reproductive issues, and long-term health risks (See ref: Environmental Defense Fund Popular Science ).
Growing up in India, Ruchita had always been surrounded by natural beauty rituals rooted in Ayurveda—using ingredients like turmeric, saffron, and coconut oil to care for the skin. These practices, passed down through generations, were simple, yet powerful. When she couldn’t find personal care products that met her desire for both purity and effectiveness, Ruchita returned to these ancient remedies. In the process, she rediscovered the healing power of nature.
Determined to bring the wisdom of Ayurveda to modern skincare, Ruchita founded Green-Beauty Co. in September 2023. During her journey to find product-maket fit, she also had a holistic beauty blog "Glow & Green" and ended with a book called "Sustainable Beauty". From the beginning, her mission was clear: to create non-toxic, minimalistic skincare solutions that would be safe for everyone, especially for women of color, who often face a higher toxic burden in the beauty industry (Ref: USC Center for Health Journalism)
With each product handcrafted in small batches, Green-Beauty Co. brings together the best of nature and science to offer a clean, holistic approach to beauty that nurtures both body and soul.Why Are We Different?
Minimalist Formulas:
We believe that skincare should be simple and effective, without unnecessary additives. Every Green-Beauty Co. product is made with no more than 10 carefully chosen ingredients, each selected for its ability to nourish, protect, and restore your skin. By keeping our formulations minimal, we reduce the risk of exposure to toxins while delivering powerful results.
Ayurveda Meets Modern Skincare:
Drawing from theancient science of Ayurveda, we incorporate ingredients that have been trusted for centuries, such asturmericfor its anti-inflammatory properties andsaffronfor its brightening effects. Our products combine these time-tested remedies with modern skincare principles, offering a unique fusion of tradition and innovation.
Skincare with a Conscience
Sustainability is at the core of everything we do. We believe that it is our responsibility to minimize our environmental impact and make conscious choices that support the health and well-being of our planet. We take a holistic approach to sustainability, not only by using recycled packaging but also by using only up to 10 ingredients in our product to reduce our carbon footprint. By simplifying our formulas, we minimize our use of resources, reduce waste.
Inclusive Beauty for All:
We are committed to creating products that work for all skin tones and types. Women of color often face a lack of clean beauty options tailored to their needs, which is why Green-Beauty Co. is dedicated to providing safe, effective skincare for women of every hue. Our formulas are designed to address common skin concerns, such as hyperpigmentation and sensitivity, without compromising on quality or safety.