How I Found My Path to Ayurveda and Herbalism: A Journey to Green-Beauty Co

Hi there.. Ruchita here

Today, I want to share the journey that led me to Ayurveda, herbalism, and the creation of Green-Beauty Co—a journey rooted in the search for non-toxic, truly natural skincare that honors every shade of beauty. It’s a story of healing, rediscovery, and a determination to create something pure and meaningful for women who deserve more from their personal care products.

My journey began during one of the most challenging periods of my life: my struggle with infertility. As I searched for answers and looked into my lifestyle, I was shocked by the toxic overload in so many “safe” products I was using daily. From personal care to skincare, I found ingredient lists filled with chemicals that I couldn’t pronounce, let alone understand. The research was startling—studies show that women of color, in particular, are disproportionately exposed to harmful toxins through personal care products marketed directly to us. From synthetic fragrances to harsh preservatives, these ingredients often build up in our systems over time, impacting our health in ways we’re only beginning to understand.

This revelation lit a fire in me. I wanted a better way, a cleaner path—not only for myself but for all women, especially those of us who are more vulnerable to these hidden toxins. And so, I found myself turning back to the healing traditions I’d grown up around, diving deep into Ayurveda and studying herbalism with a renewed purpose. I uncovered the potency of ingredients like Saffron, Turmeric, and Bakuchiol, each deeply rooted in Ayurvedic wisdom but often forgotten in modern skincare.

These were the ingredients that truly nourished and healed, and I wanted to share them in their purest, most effective forms. That’s how Green-Beauty Co was born—a commitment to creating products with no more than ten, non-toxic ingredients, each one carefully chosen for its role in supporting skin health without overburdening the body. Our products honor simplicity and purity because, as I learned, true beauty care doesn’t need fillers. It needs ingredients that work harmoniously with our skin, bringing out its natural radiance.

At Green-Beauty Co, I want to redefine skincare as “minimum care” for every human hue—a line that respects and celebrates every shade of skin by using ingredients that are both gentle and effective. Our Night Time Spa Routine is a perfect example, combining Ayurvedic treasures like Saffron and Licorice Root to brighten and rejuvenate, especially for women of color who need mindful, balanced solutions for uneven skin tone and anti-aging. By supporting the skin’s natural processes rather than overpowering them with chemicals, we’re able to create skincare that works with you, not against you.

In Ayurveda, beauty is more than skin-deep; it’s about balance, health, and feeling empowered in your own skin. With Green-Beauty Co, my goal is to help every woman find that balance with products that are pure, non-toxic, and crafted with care. Thank you for letting us be part of your journey, and here’s to nourishing your beauty—naturally, and with every shade in mind.